The things we use should not confuse
As the interfaces around us become more powerful and complex, their users remain human — perceiving and interacting with information in common, measurable ways.
By centering research, design, and testing around people's true needs and goals, we can create user experiences that will deliver and delight instead of confuse and obscure.
My expertise is in leading user experience (UX) and design teams in such a process, crafting elegant solutions to streamline complexity and achieve product goals while remaining true to people's needs and abilities.
I've done this for over 10 years, it's my passion.